Thursday, November 4, 2010

Frequently Broken Google AdSense Rules

AdSense rules are there to ensure that the scheme runs as smoothly as possible. Without them there can be no AdSense. A number of publishers have complained about the strictness of the Google and its unfair treatment of publishers. But it seems that Google may have no choice. In an environment that is as unregulated as the web, how else are they going to maintain a viable working business? With so many people too ready to exploit Google they have had no choice but to police their AdSense scheme as strictly as possible.

Strict AdSense rules ensures that AdSense has a future.

If there were no rules the scheme couldn't operate and Google would fail in its attempt to monetize internet traffic.

But even with so many rules and so many ways to make sure they're not broken, there are still some webmasters that insist in breaking them. The reasons are unclear as to why they persist but one of the main reasons is that they are unaware of Google's AdSense rules.

The most frequently broken AdSense rule is when publishers click their own ads. This practice is shockingly common. And the tenacity of some publishers is quiet impressive. Even after some warnings some publishers continue to click on their ads until they are finally banned.

Another commonly broken rule is when publishers encourage others to click on the ads displayed on their site. They sometimes use text, symbols or images to persuade visitors to click on AdSense ads. It is slightly cleverer than just clicking on your own ads... but only just so. You are not allowed to encourage others to click on your AdSense using such methods. Google clearly states on its site that such behaviour is prohibited and may result in a publishers AdSense account been terminated if they are found to be using such methods.

AdSense publishers should focus on creating quality content for their visitors and should work on marketing their site instead of breaking AdSense rules. Even the more smarter publishers who employ more sophisticated black-hat methods, know that their methods has a limited lifespan. Google has too many ways to catch publishers out and they can change the rules at any time...

So if you want to keep in Google's good books make sure you check out AdSense rules regularly.

AdSense Guide

Victor Awo is a student studying Information Technology. He has been looking into the technological and social changes taking place on the internet for the last ten years. His main focus is isolating patterns and trends in the hope of predicting the future form of the global information highway.

For more information see his site at: Google AdSense Rules

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