Must Know Google AdSense Rules

New AdSense Publishers are often impatient to start earning money with Google AdSense as soon as possible. Everyone knows that AdSense is a well-established and popular Pay-Per-Click (PPC) scheme that is normally very easy to join and possibly even easier to use. It can also be extremely lucrative if used correctly, and is used by some successful AdSense publishers to earn money in the order of thousands of dollars per month.

But to make AdSense work for you, you need to know the rules. Knowing the rules intimately is one of the essential ways of used by the more experience publishers to make a success of the scheme. Not having fundamental knowledge of the rules could get you excluded from the game even before you've started.

Must know Google AdSense rules are those rules that are frequently broken due to simple ignorance. They are rules that every AdSense publisher should know, but for some reason are unaware off.

The first must know AdSense rule involves click-behaviour. The desire to click your own ads can be extremely tempting. After all AdSense is nothing more than a succession of clicks on your ads. An AdSense click is nothing more than a simple tap on a mouse on a specific area of your AdSense ad. Why do you need others to click it for you when you can do it just as easily yourself?

A must know Google AdSense rule is; do not click on your own ads. Google use a number of methods to monitor click behaviour (location, IP address, statistics etc...). They have made AdSense a viable scheme by ensuring that the whole system is policed and regulated tightly. They have been involved in the game longer than most, so no one can get away with clicking on their own ads without getting caught. The same rule applies to encouraging, friends, families, colleagues and acquaintances. Google can easily detect click fraud. So don't tell your friends about your AdSense ads if you want to continue using the scheme. It's the easiest way to get you banned.

Another must know AdSense rule involves the treatment of ads. So, we can't click on our own ads, what about using text and/or images on the site to encourage a click?

Google rules about the treatment of ads are clear; you cannot use images or suggestive text to encourage visitors to click on your ads. So texts like 'click here' or 'visit these quality sites' can't be placed anywhere close to AdSense ads. Another must know rule related to the treatment of ads involved the tampering with the AdSense JavaScript code. Some AdSense publishers have sought to 'tweak' the code a little so that the ads don't look so 'ad-like'. It's simple to do, but it is not allowed. Tampering with Google's AdSense code is a sure way to get yourself banned from the scheme.

These are only some of the most obvious AdSense rules but there are so much more you need to know. Go to Google's site to get a more thorough overview of the rules you need to know before venturing too deeply into an AdSense campaign. To make the most out of AdSense you need to know the rules.

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Victor Awo loves writing articles about web-related topics.
He has been using Pay-Per-Click schemes for a number of years and has enjoyed the highs as well as the lows of making money online.

For more information see his site at: Google AdSense Rules